January 2024

Leap into Love | The Year of Women’s Proposals!

Ladies, buckle up, because 2024 is not just any year—it’s a LEAP year! And you know what that means? It’s time for women to take the reins and orchestrate their own love stories.

But wait… what’s all the fuss about leap years?

First things first, let’s unravel the mystery behind a leap year….

Every four years, an extra day is added to the calendar – February 29th. Why? Well, it’s all about keeping our clocks and calendars in sync with Earth’s revolutions around the sun. But this time around, it’s not just about adjusting time; it’s about taking a giant leap in love!

Traditionally, leap years have been seen as a time when society norms take a backseat. The concept is believed to date back to 5th-century Ireland, when St. Bridget complained to St. Patrick about women having to wait too long for their partners to propose. In response, St. Patrick allegedly designated February 29th as a day when women were allowed to propose to men. (However, it’s important to note that these origins are more rooted in legend than historical fact, and the tradition has evolved over time.)

The idea of women proposing on leap years, gained popularity in various European cultures during the 19th and 20th centuries, often portrayed as a playful reversal of traditional gender roles. In modern times, the leap year proposal tradition has transformed into a symbol of empowerment and equality, encouraging women to take the initiative in their relationships.

Many view it as a light-hearted and fun way to challenge the societal norms, and to celebrate the idea that love knows no gender-based rules or restrictions.

So, how are Venture getting involved…

This leap year, we’re flipping the script! It’s the year for empowerment, for rewriting the rules, and for celebrating the courage to take that giant leap into the future. Imagine creating a memory that not only defies tradition but also sets the stage for an epic love story. We believe in empowering you to design your own fairy-tale proposal, on YOUR timeline.

That’s why we have launched our 2024 Leap Year Campaign, where we are asking all ladies who are thinking of proposing this year, to register your details with us and turn your proposal dream into a reality.

Our team are set-up and ready to capture the special moment on camera, so that your can relive the proposal over and over again, whilst sharing the beautiful footage with your loved ones.

If you’re thinking of proposing and want our help, fill in the registration form here. (p.s. rest assured, we vow to maintain absolute confidentiality to ensure your partner is delightfully surprised!!)

Join us in rewriting the rules of love and making 2024 the most extraordinary year for proposals!